Free 12 month real estate marketing strategy

This marketing strategy aims to establish a consistent and engaging presence across multiple channels to attract new clients and maintain strong connections with current ones. It combines digital and traditional methods, such as email, direct mail, social media, and in-person interactions, to build relationships and foster trust.

Download - 12 Month Marketing Checklist

Month 1: January

Goals:

• Review and update client database.
• Send personalized New Year's greetings via email to current clients.
• Plan and schedule social media posts highlighting market trends and resolutions related to real estate.
• Host a local seminar or webinar on home-buying tips for first-time buyers.

Month 2: February

Goals:

• Create and distribute a newsletter with valuable insights and updates on the real estate market.
• Send targeted direct mail campaigns (e.g., postcards) showcasing recent successful transactions or testimonials.
• Engage on social media by sharing love-themed posts or property highlights for Valentine's Day.
• Attend local community events to network and connect with potential clients.

Month 3: March

Goals:

• Develop and launch a spring-themed email campaign offering tips on preparing homes for sale.
• Create video content showcasing local neighborhoods or property walkthroughs for social media.
• Organize or sponsor a community cleanup event and promote it through social media.
• Send personalized notes or small gifts to past clients for spring appreciation.

Month 4: April

Goals:

• Focus on tax-related content, offering advice or resources for homeowners.
• Launch a targeted direct mail campaign offering consultations or seminars on property investment opportunities.
• Engage with local influencers or collaborate with complementary businesses for social media shoutouts.
• Host an open house event for a new property listing and promote it across all channels.

Month 5: May

Goals:

• Send out a monthly market update email with statistics and trends.
• Share social media content about home improvement projects or outdoor staging tips for the summer.
• Collaborate with local charities or sponsor a community event, promoting it widely.
• Attend networking events or host a client appreciation barbecue.

Month 6: June

Goals:

• Launch a summer-themed email campaign offering tips for buying or selling during the season.
• Utilize video content showcasing client testimonials or success stories on social media.
• Participate in local summer festivals or events, engaging with attendees.
• Host a real estate workshop or webinar on investment opportunities.

Months 7-12: July to December

Goals:

• Continue monthly newsletters with updated market insights and tips.
• Alternate between direct mail campaigns and personalized emails for targeted client segments.
• Maintain an active social media presence with consistent posting of engaging content.
• Organize quarterly client appreciation events or webinars offering valuable real estate information.

General Tips:

• Regularly analyze marketing efforts to identify successful strategies.
• Personalize communication as much as possible for higher engagement.
• Leverage customer relationship management (CRM) tools for effective client management.
• Stay updated with industry trends and adjust strategies accordingly.

Consistency and adaptability are vital in implementing a successful long-term marketing strategy for real estate professionals. Adjustments may be needed based on local market changes or client preferences throughout the year.

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